![]() It can be hard to drive traffic to a web site, a social media brand page, or a mobile app. "We have a physical touch point with our stations and devices to engage with customers. "We bring the concept of 'presence' to the mix," Lowe says. And photos generated from the iSnap network of photo stations recently passed 1.5 million. Since launching in December 2010 when selfies as we know them today were born, the company has delivered 450 of its photo stations in seven countries. Lowe and co-founder, COO Dat Tau built the first iSnap products in Tau's living room as, "The garage got too hot in the Sacramento summer," Lowe says. On the flight home, I sketched out the basic tenets of what iSnap is today." "The specific moment was at a kiosk industry tradeshow that was attempting to use social media to promote itself.poorly. "I was inspired by the power of how the web was evolving to become more of a platform to connect individuals through social media, and not just an analog of traditional one-to-one information sharing and communication," says Lowe, whose background in the kiosk/self-service space gave him the opportunity to play a unique roll in this evolution. You get branded photos shared online in real time, and access to your customers' emails and social networks. While many of the images are group shots, or groupies, rather than single selfies, you can leverage the phenomenon to tell your story visually in a way that is both relevant and strategic. You can buy or rent the iSnap for your office or events, enticing customers to take keepsake photos (sans long arms) that they can upload instantly to Facebook or Twitter for free. We make it easy for marketers to promote their brand's message in a fun, engaging way." "We know it can be hard to entice people to talk about your brand. ![]() "There are wide institutional and knowledge gaps around social media implementation that inside marketing organizations are facing, and iSnap provides a way to make that transition smoothly and quickly," says iSnap co-founder and CTO Alexander Lowe. So how can we use this trend to our marketing advantage? Sacramento startup, iSnap, combines the beloved photo booth moment with the selfie. What made you do a double take? For me, dramatic stories and remarkable backgrounds caught my attention. Celebrities, daredevils, breastfeeding moms, and even new fathers take them. With AR, image recognition, optical character recognition (OCR), and semantic technologies, Nation Group’s newspapers will provide a variety of news stories to their audiences including news through video clips, news photo galleries, animated infographics, and even the original sound of the story – all via the printed paper.Selfies don't discriminate. Justin Tan, director of Singapore-based Knorex Pte, the developer of iSnap, said the technology was developed to help the traditional publishing industry capitalise on digital dynamism. iSnap will make news stories in newspapers live and lively with multimedia features. Pornwasin continues, “iSnap is a complete real-time AR, bridging the traditional world of publishing and the digital world of information. Nation News already has a download base of 208,000, which is expected to swell.” People can read newspapers with the iSnap multimedia capability through smart phones with the iPhone and Android ‘Nation News’ app from February 4. Asina Pornwasin of The Nation reports, “In the second country to launch the iSnap multimedia augmented reality (AR) capability after Malaysia, Nation Multimedia Group’s three national newspapers – The Nation, Kom Chad Luek and Krungthep Turakij – will enable readers to watch video, scan through more photos and graphics, play games, and engage in social media communication as well as interactive advertising.
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